What is product branding?

Product branding is the intersection of many moving parts, including logo, colors, package design, product names and descriptions, brand voice, brand values, brand story, and the general messaging used by the brand. The whole is greater than the sum of its parts — a sum that is calculated strategically.

What are some examples of product branding?

These are basic examples of product branding — the face and brand personality given to individual products. In general terms, branding is the act of identifying a product in the market in a way that separates it from any other product. The stronger the brand strategy, the more that product will stand out.

Why is product branding important?

Just like a company builds a corporate brand to earn customer loyalty, products can benefit from brand building to create trust and increase sales. Your product is a brand extension of your company, so when you get product branding right, your company gets a boost too. How Does Product Branding Differ from Corporate Branding?